Royal Enfield has introduced a new ‘Make it your own’ personalization program on its newly launched mobile app, allowing customers to personalize their motorcycles at the factory level. The new MiY feature allows customers to personalize and access their bikes at the time of purchase with real factory-fit options. car and bike told you in May this year about Royal Enfield’s plans to go for major customization.
Not only does it allow for a personal touch for each bike ordered, but all accessories come with a two-year warranty that allows for a peaceful ownership experience. The Royal Enfield MiY feature has been first rolled out for the Interceptor 650 and Continental GT 650 and will be introduced on other offerings in a phased manner.
Talking about the launch of Vinod K. Dasari, MiY and 3D Configurator, CEO of Royal Enfield, “Motorcycles are as unique as the people who ride them and motorists consider their machines an extension of their personality. Royal field understands this journey. Self-expression, and has developed an intuitive digital solution to enable this expression.
With the MiY, customers will have ‘little’ built into the motorcycle and, depending on the level of personalization, the motorcycles will be custom-made. Consumer specifications, within 24 to 48 hours at our manufacturing plant in Chennai, we will roll out the MiY for all our motorcycles, in all our stores across the country in a phased manner. All new motorcycle models of Royal Enfield, from here. , Will come with the MiY feature. ”
The new app-based 3D configurator allows customers to use thousands of permutations and combinations to personalize their vehicles with various colors, trims, graphics and accessories available at the time of booking. The app also allows you to book a vehicle using the app, which will then give you a clear idea of the motorcycle’s delivery time line. Apart from this, the app also allows you to book service requests at the service center or through Service on Wheels.